apple
Design Director, Social Media Content
I established and maintained design principles including process, development, and execution across all creative needs of our team. I worked with cross-functional partners, including Creative, Editorial, Localization, and Strategy, to create content for Apple's YouTube channel. I also developed and nurtured departmental best practices and mentor team members.
As a notable effort, I executed visual and motion channel rebrand, engaged collaboration between internal and external stakeholders. I helped scope the functional design requirements, created design system elements, and actively maintain annual refresh cycles. The left column shows previous designs and the right shows our final redesign of core visuals.
As part of the overall rebrand, we kicked off custom-made channel art. Visuals change depending on a particular campaign, such as Accessibility, Get Ready, and Winter Holidays. I oversaw photoshoots and production development, as well as review cycles with the design team before assets went live on the channel.
