welcome
I oversee and lead design teams, brand strategy development, and design integration for organizations. My background is in collaborating, developing and supporting creative professionals at all levels.
I excel at building strong alliances cross-functionally to share a cohesive vision.
Matt Grigoryan | Creative Leader
PORTFOLIO
Advertising, Brand, and Product.
Experience
Here, There, Everywhere.
09.2022 - 09.2023
Illumina
Creative Director, Global Corporate Marketing
Oversaw global creative and managed an internal design team consisting of art directors, graphic designers, and video professionals.
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Created and oversaw a complete rebrand across design systems, brand guidelines, and creative output for all business verticals.
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Developed creative strategy, roadmap of transformation initiatives, and empowered adoption of new design systems, libraries, templates, style guides, and processes to create a singular cohesive visual language across the entire organization.
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Established and managed design processes and scopes, increased capabilities by streamlining resources, optimized timelines and budgets.
06.2018 - 08.2022
Apple
Design Director, Social Media Content
Established and maintained design principles including process, development, and execution across all creative needs.
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Worked with cross-functional partners, including Creative, Editorial, Localization, and Strategy, to create content for Apple's YouTube channel.
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Executed visual and motion channel rebrand, engaged collaboration between internal and external stakeholders.
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Oversaw creative and technical photoshoot needs, including visual strategy, brand guidelines considerations, and equipment specs.
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Developed departmental best practices and mentored team members.
04.2017 - 06.2018
04.2014 - 06.2016
John McNeil Studio
Samsung
Art Director
Collaborated in the development of presentation collateral, provided art direction, and concept development in support of brand identity, live events, and digital campaigns.
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Created on-brand interactive experiences with content and business developers.
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Led creative rebrand of 360 websites and annual Expo conference collateral.
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AR/VR concept development in support of brand identity, live events, and digital campaigns.
Art Director
Oversaw art direction for large-screen, home audio, and IoT user experiences, including project management, for the Research & Development division of Samsung.
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Led creative for a team of eight comprising designers and engineers.
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Collaborated on product design of The Frame, Family Hub, and Samsung Smart TV’s main interface. Produced, directed, and oversaw VFX development of proof-of-concept videos.
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Purchased required software, video, and lighting gear for internal studio needs.
07.2011 - 07.2012
XBOX
Art Director
Led motion design for the Xbox brand and partners, collaborating on product design with a team of designers, engineers, and QA.
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Oversaw Art direction for the media room, console, and tablet markets, including the shipping of the 2012 holiday release of Hulu and YouTube modules.
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Developed creative for private label OTTS design systems, including visual and motion.
11.2009 - 02.2011
EVEO
Associate Creative Director
Oversaw creative development for a team of 15 artists, producers, and interns, led team building and the management of design workflows.
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Led concept development for project launches and client presentations, working cross-functionally across the content, sales, and marketing teams.
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Oversaw visual effects development for practical and green screen photo shoots.
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